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Business growth through IP protection

Protect your ideas. Build your brand. Unlock new opportunities.

Brand Custodians Hub helps South African entrepreneurs and businesses protect, own and commercialise what they’ve built.

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Entrepreneurs gathered around a laptop in a bright café, talking through their business ideas

Trademark Protection

Secure your name, logo and products.

Stronger Brands

Build a brand that’s worth more.

New Markets & Licensing

Open doors to partnerships and revenue.

Sustainable Business Growth

Grow on a foundation you own.

About BCH

Brand Custodians Hub (BCH) is a Centre for Intellectual Property, Brand Protection and Business Growth. We help entrepreneurs, SMMEs and established businesses protect, own and commercialise their brands, innovations and creative works.

BCH is a division of Shosholoza Brand Custodians (Pty) Ltd, bringing practical experience in brand ownership and licensing to support a new generation of South African entrepreneurs.

What sets us apart

  • Practical, not theoreticalGuidance built on real experience of owning and licensing a major South African brand.
  • Legally backedFiling and representation handled by specialist IP attorneys.
  • Built for growthWe look beyond registration to how your brand can earn.

Our Services

From your first brand assessment to licensing your brand to others, we support every stage of protecting and growing your intellectual property.

Brand Assessments

Understand and strengthen your brand.

A review of your brand name, identity and assets to show what’s protectable, what’s at risk and where the opportunities are.

Trademark Searches & Filing Support

Protect your brand name, logo and product names.

We check availability, guide you on what to register and support your filing so your brand is properly secured.

Intellectual Property Advisory

Guidance on designs, copyrights and innovations.

Practical advice on how to protect and own your creative work, product designs and innovations.

Brand Licensing & Commercialisation

Turn your brand into new revenue opportunities.

Strategy and support for licensing your brand to partners and retailers, and for taking it to new markets.

Entrepreneurship Programmes

Workshops, masterclasses and business readiness.

Practical sessions that help entrepreneurs understand IP and get their business ready to grow.

IP Legal Services, with Wolmarans & Susan, Intellectual Property Attorneys

  • Legal Verification
  • Authorised Trademark Filing
  • CIPC Account
  • Examination Responses
  • Legal Representation
Talk to Us About Your Brand

Why IP Protection Matters

Protects

your brand from being copied.

Builds

business value and credibility.

Opens

new markets and licensing opportunities.

Supports

long-term growth and sustainability.

Your brand name, logo, designs and ideas are some of your most valuable business assets. Without protection, they can be copied, and you may lose the right to use them. With protection, they become assets you can own, license and grow.

How It Works

  1. Talk to us

    Tell us about your brand and goals.

  2. Assess

    We review your brand and identify what to protect.

  3. Protect

    We guide your trademark search and filing with our attorney partners.

  4. Grow

    We help you build, license and commercialise your brand.

Start Step 1

Meet Our Founder

George Moyo ka Ngoya

Founder & Chief Brand Custodian™, Shosholoza Brand Custodians (Pty) Ltd
Founder, Brand Custodians Hub (BCH)

George Moyo ka Ngoya is an accomplished South African entrepreneur, brand strategist and intellectual property specialist with extensive experience in trademark protection, brand licensing and commercialisation.

Through BCH, he is committed to helping entrepreneurs and SMMEs protect, own and commercialise their brands, and to build a stronger South African economy.

  • 1994Involved in protecting the ANC name, logos and Nelson Mandela’s image.
  • Shosholoza®Registered the iconic trademark, later licensed to major retailers including Woolworths, CNA, PEP, Foschini and Jet.
  • Neptun partnershipLicensing partnership produced the award-winning Shosholoza® gumboot, recognised at the SABS Design Institute’s DISA Awards.
  • Corporate careerFormer Director of Johnnic Entertainment and Group Marketing Director of Premier Foods.
  • EducationWits Business School and Milpark Business School.
“South African entrepreneurs should not only build businesses, but also own, protect and commercialise the intellectual property that drives their growth.”George Moyo ka Ngoya

Our Vision

“To help build a new generation of South African entrepreneurs who understand that their brands, innovations and intellectual property are valuable business assets capable of creating sustainable commercial opportunities.”

Let’s protect what you’ve built

Ready to protect your brand or explore licensing? Get in touch for a consultation.

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